5 Email Marketing Best Practices
It’s a great way to connect with your customers and keep them engaged with your brand, even encouraging them to visit your website, take advantage of the promotion, or to make a purchase.
Email Marketing is not a tough strategy for the Master, but if you want to achieve your email’s desired goals, then you should be aware of the following 5 best practices:
Is an attractive subject line
If you want to open your email to your customers, you will have to write an attractive subject line, especially when most people are bombarded with emails from many companies in their inbox.
You want them to feel a special feeling that wants to know them more: Concerned, excited, surprised, you name it. This is one of the reasons for opening people’s email. Emo act as triggers.
You will want to continue to use the same subject line every time with a slight variation. In this way, your customers immediately know that it is from you and will stand out from the “crowd”.
Add a specific call-to-action
When you send an email to your customers, you are not only informing them a little, but you want them to work on it. Click here to take advantage of your readers’ promotion, try the new product or be the first to see a new video.
For whatever reason, you have a reason to send an email and for them to perform that action, you need to have a clear call-to-action, for example, “click here” button.
It will ensure that they know what to do next.
Inbox is a great opportunity to make your brand human and make personalized conversations.
It does not mean to use every person’s name only on greeting but also to use the voice of the voice. You should write your copy in the form of a real email conversation, for example, tell a story enclosed to the reader and ultimately leads to your call-to-action.
It creates a personalized experience for the person on the other side of the screen, where they relate to your copy and your call-to-action increases the likelihood of having more clicks.
Always provide value
Of course, your email has a goal and it can actually increase the sales of a specific product, but this does not mean that they need to be clearly sales-W.
Always write your copy in a way that provides value to the customer.
If you are, for example, launch a new product, explain why you are doing it and how it helps your reader. So this is about showing your profit and value to those who are encouraging sales to your new product but in a subtle way.
Make sure you test first
Before sending an email to your entire database, and especially if it is an important email at a critical time of the year, make sure you do A/B testing.
A/B Split Campaign allows you to send two different versions of your campaign to randomly selected sections of your list. Most open or clicked versions are automatically sent to your remaining list. This is a clever way to increase your opening and click.
Best design of email design
Now that the GDPR is growing and running, undoubtedly this will impact email marketing and especially the number of customers who have agreed to receive our newsletters and marketing emails. While your marketing list may be lower after GDP, considering the positive side, for those customers who have chosen to stay up to date with your services and products, their inboxes can be very less messy.
Whatever the outcome, it is necessary to ensure that your email users are open and enticed to click through your website or promotion. This means that you have to work hard to get the design and format of your email and newsletter to run traffic and revenue.
We are not talking about adding ‘Dear Cheryl’ to your email but rather making your design more human. With the technological advances in a technical time, receiving an email has now become a more personalized experience, and once in a post like getting a letter. Try to make sure that the language you use is more emotional like a lesser machine. Using our ‘Subscriber’ data is about our customers who are in the process of creating emails which establish trust and move on to the consumer instead of setting up a campaign.
Interactive email experience
To make email more attractive, an email design practice user is more involved with interactive experiences. We know that images work in emails and now we are watching animated GIFs, but there are many ways to add customers. Interactive email allows customers to interact with their inbox with email such as hovering over an image to reveal product details, clicking the hamburger menu to view drop-down, an interactive quiz inside the email and even so That shopping before adding items to the basket safely checks out the email. Although it is necessary to ensure that these interactive experiences do not have a hazardous impact on load speeds, especially on mobile devices.
The size of the bite and the story is telling the story
It’s not one or the other, but using a mixture of both to create a story and even the cutting-edge material, which works well will depend on your customers, industry, subject or campaign. Explaining the story why we should buy something, not the price of the product or color can be hooked. We are also looking at more text-based emails, for example, blogs can be fully attracted to readers by using blogs, and a well established CTA is better than half a dozen different messages in full email could work.
Maid Easy Unsubscribe
Unsubscribe button has been promoted under the GDPR! When it comes to a cancellation link, some companies have made complex procedures in the past. To cancel the subscription, every email should be clear and there should be a simple and straightforward process, it does not always mean that you have lost the customer because they want to leave your marketing list!
Shareable social classes
The last time you clicked on the social button at the bottom of the email? One of the latest email design trends is adding an infographic, state, or sharing icon to a quote within the email. If users find it interesting, they can share it on social media and get more people to your message.
Design, styling, and brand
While it is important to keep your brand style in all your email marketing, it can be a good thing to include your template. The same type of message can be repeated like repeating and can remove customers, using the same template design becomes boring. The answer is to ensure that users keep recognizing your brand immediately but refresh your template to take care of yourself.