How to do SEO Audit On Your Website In 7 Simple Steps
Why is an SEO Audit necessary?
Take a step back and see how your website is performing always to have an active solution. One of the reasons why conducting an SEO audit is that it is a great start to check that the website should not be as effective, sometimes it is small things that can actually make a big difference in SEO.
An SEO audit fixes the underlying issues with your website’s infrastructure. It’s like a health check for your website’s SEO health. It encourages you to dig deeper into your website and identify ways and means of improving your site’s performance and helps you stay up to date with the latest events in the SEO world.
By auditing, you can identify issues and methods and tools to improve your website’s performance.
At the end of the audit, you must have a list of functioning tasks you have to do. Once this is done, you should be able to see some improvements in your biological search metrics.
When should you do an SEO audit?
If you have not done any SEO audit then now is the time to start! Ideally, every time you take a new customer or start a new campaign, an audit should be organized. However, depending on your available resources, an audit can be held every quarter or once in six months. Once you do the audit, make sure that you fix the issues raised and continue normal maintenance and regularly check issues as part of your SEO housekeeping.
Check out our SEO audit checklist and see how your website does this with 7 simple steps.
1. Can your website be crawled and indexed?
First and foremost, check that your site can be crawled and can be found by search engine web crawlers, which follow the link to index your pages. It sounds simple but it is one of the biggest mistakes, if you can not find it then great stuff is useless. To check this, you can surf your site to ensure that you can access all pages of your site by following the link. If you know that there are pages that you can not get, then there will be neither search engines. An easy way to crawl your websites is to use free SEO crawler tools like scraping frogs to crawl your website. This will spider the site as Google and give us some useful information on the structure and current SEO setup.
You also need to check whether Google is indexing your pages or not. You will never rank in Google Search if your pages are not indexed by Google.
You can submit your sitemap in Google Search Console and then Google can check your index status after crawling your website.
2. Words that people are searching for are you using?
It is worth checking that you are actually using keywords and phrases that people are searching for. Occasionally the owner of the website can be caught with industry conditions, but it is not necessarily what your customers are searching for. Make sure that you put the right words on the right page, there is a fast and easy way to check Google Suggest, a drop-down menu that Google offers when searching Google.
Keyword research is an important step when you start any SEO campaign, however, as part of your SEO audit, you must ensure that the research is still relevant and if you want to modify and update with relevant keywords is not needed. However, make sure you do not put keywords on your website pages because it does not expect Google!
3. Are your meta descriptions and title tags up to date?
It is easy to think that once you have enough of your title tags and descriptions, but the page content can change and these are often ignored. As part of your SEO audit, check that you review your title tags and descriptions on your homepage and high traffic pages so that they can be sure to still click on users. Are motivated.
4. Bad links
In the past few years, there has been some bad press in the link building and it is important to check that it is not harming your performance. Google’s ongoing ‘Penguin’ algorithm has punished websites using spammy links to obtain and retrieve better rankings. Review your backlinks and if you find spammy links that do not have any relevance to your business or website, then you can try contacting those websites where they come from or with Google Webmaster’s Discovery Tool. We do. Although it may be better to spend time making better links through suppliers, blog posts, social media, and reaching out to relevant communities to improve their bad links / good link ratios.
5. High Bounce Rates
Using Google Analytics, carefully examine pages with high bounce rates and see if you can identify the reason. This can be because this is a bad landing page, bad page layout or design, slow load time, reading or confusing content, and may have an impact on poor grammar and spelling mistakes.
6. Are you seeking the right call for action?
When you come to call, you are covering all the bases, including your phone number, email, address, opening hours, contact form in a clear and easily accessible place on your website. Make it a lot easier for all the available options to get in touch with your customers or go to your shop.
7. Use Google Analytics and Webmaster Tools
Both Google Analytics and Google Webmaster Tools are free to use and only require snippets to place a code on pages that you want to track. Information about your website is huge and very profitable when you do an SEO audit on your website.
If you want more advice on SEO audits or want professional feedback, contact us and we can advise on the best way to go ahead and whether you really need an SEO audit.