How to Measure the Success of your Content Marketing Campaign
Whether or not you have a content marketing strategy, no longer (because you should be completely 110%). Nowadays, the success of digital marketing is dependent on the effectiveness of your content marketing campaigns.
In our digital world, the market needs to be defeated at the rate at which the content shock is a known challenge.
According to the Content Marketing Organization in 2015, to make things worse, 55% of B2B marketers have admitted that content marketing leads to achievement or effectiveness. This is a big problem. You just do not have to have a solid content marketing strategy, you need to know what works and what not.
Content marketing changeable state
Nowadays there is a change in a nanosecond. It was vital for a few moments on the Internet and in a few moments and it can also affect our customers, companies and even personal life. As such, content marketing should consistently be in a constant and constant position. According to the possibility of changing your audience or potential needs or wills, you need to change direction and change direction.
The way to know the way and how to know how to measure success or failure in your content marketing campaigns. If something good has worked in the past, you can adjust your upcoming campaigns accordingly. And if there is a campaign tank, then we know what to avoid from going forward.
Campaigns in the Digital Age measurement
While we have gone through the digital age, we have been given more complex information about online content marketing campaigns, which was not possible ten, five or two years ago. A company presence can now be found in many digital channel-apps, social media pages, search engines, paid advertisements, vlogs, blogs, websites or video games. And all of these digital channel companies allow customers to have a large network of touch points. Companies that look at these touchpoints can better evaluate their overall campaign effectiveness.
Therefore, the first step in measuring the return on investment (ROI) for your content marketing campaign is to define Performance Indicator (KPI). Fortunately for the use of digital age vendors, the data is highly trackable and can be used for money, analysis of the amount of traffic (in some cases even in real time), and you can expect your investment.
But before going far away from what our KPI do and how to track it, go to the steps required to successfully measure the next content marketing campaign.
- You have a clear content marketing strategy
As clearly defined target market does not have a clear content marketing strategy, it is equally impressive to throw spaghetti against the wall and see if there is any difficulty. This is your first priority and you will type the type of campaign you created and the type of analysis needed to measure them.
- Identify the expected results from a specific campaign
This is like the idea of our science project. Your expectations for what you expected to prove the whole campaign. It also helps everyone participating in the same page campaign.
- Install the KPI on the campaign before you start
It’s important to determine how you can count performance before the campaign starts. What are the analytics available to monitor if there is a social element in the campaign? Shares? Likes? Comments? If you are having trouble finding what data appears, imagine what success will look like and work from here on.
- Track and analyze data throughout the campaign lifetime
Maintaining the end result is important, but you want to keep track of trends and data throughout your life for the campaign. Why? Because if one thing does not work, it is better to remove the plug than to keep investing in it. Or, if a campaign performs incredibly well, you can probably close the campaign and capitalize it.
- At the end of the campaign, think again about the initial requirements
This is an important part of determining what worked, what not to do, and why. The results and analytics you are running will help turn your future campaigns in the right direction.
So now we’ve gone through one of the important steps to measure the success of the campaign, let’s talk about the type of KPIs you might want to consider for your next campaign.
Setting up the KPI
Remember, the KPI is representing the value driven by actual action in relation to its marketing objectives. In addition, your KPI should be constantly monitored and reported on anytime. For example, if you have decided that one of your KPIs is your cost-per-lead rate, then you want to make sure that this is an accurate measurement of your marketing campaign and that it is up-to-date. Explicit, explicit and relevant information related to your KPI may create or break your Content Marketing campaign.
While deciding which KPIs are appropriate for your content, the following five specific categories can be considered:
When measuring Lead Generation Pay Off (subject to a content marketing campaign), you can monitor customer acquisition through your channel’s pricing and different lead-oriented metrics. This type of KPI will allow you to track your monthly leads and feasibility and will generate a better lead in the future.
KPI One example of popular lead generation is per-lead metric. This marketing metric shows the cost of taking a new prospect. To measure effectively, you want to add time, resources and money to content marketing activities and want to compare your results with your monthly number.
Other lead-generation metrics can focus on:
- The average time of conversion
- Retention Rate
Website and Traffic Metrics
In the content marketing world, it is not surprising that engaging content attracts a busy audience. Once your viewers grow, you’ll need the right metrics to track, retain, and learn from your audience.
For example, Google Analytics is a great marketing tool to measure the number of visits to your website and its related web pages. By counting your returning visitors, you can see your audience’s level of engagement with your content. If there is a low return on the blog page or a video, or the bounce rate on the video, the content may not be more appealing to people who might return more to that site.
Use of search engine optimization (SEO) for digital marketers is the most profitable type of lead channel. By measuring SEO marketing practices, you can control the number of monthly new leads that your brand receives through quick and free search engine queries.
The number of new leads generated by that search will then indicate your SEO performance. To improve those numbers, you can give a location of specific keywords that are more specific to your particular service or brand, and see if leads increase. As a rule, the higher the quality keywords you have, the more traffic you would expect.
There may be other metric SEO tools related to this type of marketing category, which means that the Page Authority-wide, your content or landing page works well in search engine results. If your content is mostly video, volume or traffic on your video content can also be measured with SEO tools because the video is more likely to show more on search engine results.
Online Advertising Payable
If you decide to include paid advertising as a part of your content marketing campaign policy, it is important to control the number of conversions from your cost-per-click advertisements as a percentage of your monthly results and your overall results. This will give you an overview of non-paid content marketing performance.
Some popular types of paid advertising ads are offered through social media platforms. Overall, you can think of the following:
- Facebook’s paid content advertising is used regularly by digital marketers to bring traffic to the content.
- Instagram offers content marketers a unique opportunity to reach their target audience with the same visible paid advertising campaign like regular Instagram posts, which seems to be less aggressive than other paid ads.
- For a reasonable price, Google’s AdWords (which works with Google+) is regularly designed to help promote your content and pay effectively if it becomes politically strategic.
Social Media Tracking
It’s a good idea to count on your social media, monitor traffic, audiences level of engagement, reach and conversion rates. You can count against the percentage of your followers through marketing tools and metrics to measure your social media engagement and the number of people you love, share or comment on your content. Would you like to directly mention or track how many times your brand or company is talking about a particular type of social media platform?
Many content marketers focus on social media as a brand-building tool, while many do not know how much it can be used to build lead generation and customer retention. By monitoring the number of your leads and conversions generated through social media efforts, you are in a good position to increase the effectiveness of your content marketing campaigns.